On the north side of the Santa Clara valley is the urban region of the valley, popular as the South Bay. The South Bay is perhaps most famous for hosting Silicone Valley. San Jose, Palo Alto and Silicone valley are within the North Bay. Both Silicone valley and San Jose sport beautiful palm trees. This area, formerly the biggest fruit packing area on the planet, with its diversity of orchards, with the same aplomb now boasts of being one of the largest concentrations of technology, electronics and information technology research companies in the US. Silicone valley continues to attract tech investors, researchers and entrepreneurs from around the world.